You made the right call. Let's get to work.
You just bought the exact system we run inside our own clinic every day. It's what moved us off low, unpredictable single-treatment tickets and onto structured, multi-month skin plans. It changed how stable and how profitable the business is. All of it is in here.
A Quick Word on What This Is
This is a business and consultation system. It teaches you how to build plans, run the consult, price, follow up, and keep clients. Every treatment, sequence, and timing window in here is how we structure plans. It is not a clinical rulebook. Your medical director's protocols come first, always, and every plan gets built around the actual person in your chair. We'll say that again where it matters.
⚡ Your Day-One Win
In your very next consult, stop taking orders and start guiding an outcome. One line does most of the work:
"If your goal is real change, not just a temporary improvement, a plan is how you get there."
How to use this course
Each module has three parts — the Lesson, the Workbook, and a Case Study. Read the lesson, do the workbook honestly, then read the case to see it play out. One module a week. Don't jump ahead — the modules stack.
Most providers see something click in week one, before they ever finish the course. The system works the day you start using it. It only works if you use it.
What's next
Open Module 1 — The Philosophy Shift in the left sidebar when you're ready. It's the foundation for everything else.
The Philosophy Shift:
We Don't Sell Treatments.
We Guide Outcomes.
The Shift the Whole Course Is Built On
Most medspas run like a menu. The client picks, the provider performs, the client leaves having made a money decision based on what felt affordable that day. That isn't a clinical practice. It's a service counter. It's also why so many clinics post low average tickets with the same equipment and training as the clinics doing five and ten times more per client.
Here's the change. You stop selling treatments. You start guiding outcomes. You assess, you give a clear recommendation, and you let the client decide whether to commit to the path. That is better care. It is also a better business. Those two things are not in tension, and that is the entire point of this course.
Think About Your Dentist
Your dentist didn't hand you a menu and ask which procedure you'd like. They looked, they told you what they found, they gave you a clear recommendation. You said yes or no. Either way, the recommendation came from their training, not your guess.
Run your consults the same way. Assess. Form a recommendation. Present the path to the result the client actually wants. Their job is to decide, and if it's a yes, to show up. Leading the conversation isn't pressure. It's the expertise they came in for.
The Gym, Obviously
Nobody walks into a gym expecting abs by Friday. Everyone accepts that real physical change takes a plan, consistency, and time. Skin is no different. One laser session stimulates collagen. One peel brightens pigment. But real, visible, lasting change comes from treatments layered on purpose, over time, backed by the right home care.
What Changes When You Make the Shift
Average tickets go up, because you present whole plans instead of single treatments. Retention climbs, because the client is following a roadmap they already committed to. Provider income grows. And your team stops feeling like salespeople, because they aren't selling. They're recommending a path to a result. Every clinician does that.
Module 1 Milestone
Lock in one belief. Your job is to guide outcomes, not take orders. In your next consult, lead it. Assess first, then recommend.
Module 1 Workbook — The Philosophy Shift
Before moving to Module 2, work through this honestly. The point is to make sure the philosophy is genuinely landing for you and your team.
Case Study — From One-Off Appointments to a Six-Month Plan
Real client. Name removed. Plan value and date are exact.
This client had been with us a while, but always one treatment at a time. Her last stretch of individual visits, Dysport and lip filler, came to $1,148. Good spending. No plan behind it. She booked when she felt like it, and there was no consistent outcome we were working toward.
Then a provider ran the consultation differently. Instead of booking the next single treatment, she did a full skin analysis and presented a complete six-month roadmap in one sitting.
The client bought the whole plan that session. $5,600, in April 2026. She financed it through Affirm and chose monthly payments, which is what made a plan that size feel easy.
The Team System
The Silo Problem
In most medspas, providers stay in lanes. The aesthetician does facials. The nurse injector does injectables. They refer to each other now and then, but it's loose and inconsistent. Every provider leaves money on the table, because each one only sees their slice of what the client could be doing.
The plan model ends that. When every provider builds plans off the full menu, every provider feeds every other provider. Automatically. Because the plan calls for it.
How the Loop Works
A nurse builds a plan for an anti-aging client. Her own services land in it naturally — RF microneedling, injectables, biostimulators. But a complete plan also needs clinical facials, gentler resurfacing, and a real home care routine. So she builds those in too. Not as a loose "you should also see someone." As a planned part of the result.
Now the client is on the books with both providers all year. When the aesthetician spots something during a facial that the nurse should handle, she routes it. The loop closes on its own.
What That Looks Like Day to Day
Your nurse builds a plan with facials in it, and your aesthetician's book fills. Your aesthetician flags a concern for energy-based treatment, and your nurse's book fills. The plan creates the referral. No awkward handoffs. No extra ad spend.
What to Tell Your Team
Module 2 Action Step
Book a team meeting this week. Walk through this lesson together. Get every provider to commit to building cross-discipline plans, where it's clinically right, starting next week.
Module 2 Workbook — The Team System
Use this to map your current provider lanes and find the cross-referral opportunities you're missing.
Case Study — A Loyal Client Whose Spending Was Scattered
Real client. Name removed. Plan values and date are exact.
This was already a loyal, good client. The problem was never her spending. It was that her spending was scattered. A $75 dermaplane facial here. A $750 GLP-1 and SlimShot visit there. A $4,000 Dysport and Morpheus8 Body appointment somewhere else. Real money, but every visit was its own island. No plan tying any of it together, and no provider seeing the whole picture.
So a provider sat down and built one unified plan off the full menu — Hydrafacial Platinum, a Lumecca IPL series across face, neck, chest, and hands, Daxxify, an AnteAGE skincare system, and a Morpheus8 Body series. All structured into a single comprehensive plan instead of a dozen disconnected appointments.
That plan came to $4,042 in one structured visit in March 2026, part of $8,042 across two March visits.
Building Your Skin Plans
Read This First
What follows is the framework we use to build plans. The orders, timing windows, and pairings are how we do it. They are not a clinical standard, and they do not replace your medical director's protocols or a real assessment of the individual client. Use this for structure. Let clinical judgment govern every actual plan.
Three Things a Plan Has to Get Right
Every plan that works respects three things. Get them right and the client sees results worth talking about. Miss one and the plan underperforms — and the client wrongly decides the treatments don't work.
Sequence. Some treatments are best done before others, so each one builds on the last instead of fighting it. Your protocols set the right order for your clinic.
Spacing. Timing between treatments drives the result as much as the treatments do. Tissue needs room to respond and recover. Follow the windows your protocols set.
Combination. Which treatments pair well matters as much as which ones you pick. Build around pairings your clinic trusts.
The Five Treatment Categories
A solid plan usually pulls from at least four of these. The treatments listed are examples — swap in whatever your clinic offers.
Collagen stimulation. RF microneedling, microneedling, other energy-based collagen work.
Hydration. Hydrafacial-type treatments, timed after active treatments.
Biostimulators. Injectable biostimulators, per your protocols.
Pigment and redness correction. IPL and related modalities.
Chemical peels. A peel series matched to skin type and concern.
The Four Concern Categories
Anti-aging. Lead with collagen stimulation and biostimulators. Layer in hydration, peels, and neuromodulators across six to twelve months.
Pigmentation. Usually lead with peels, then an IPL series. Support with brightening home care.
Texture. Microneedling, peels, targeted home care.
Acne and scarring. Get active acne under control first. Move to scar revision after that.
These are starting structures. Not prescriptions. Every plan gets built for the person in front of you.
Module 3 Milestone
You're ready for Module 4 when you can sketch a full six-month plan for any of the four concern categories, off your own menu, without the workbook. Practice on three made-up clients first.
Module 3 Workbook — Building Your First Plan
Pick one real client from your last 30 days who should be on a plan, and build it here.
Case Study — Brenda's 12-Month Plan Build
Representative example — it illustrates the principle in this module.
A client we'll call Brenda, 47, came in asking for "just some Botox." Her intake told a bigger story: jawline laxity, fine lines, sun damage.
The plan we built ran twelve months. It pulled from all five categories — collagen stimulation quarterly, a biostimulator, an IPL series for pigment, structural support mid-plan, hydration after every active treatment, peels on a schedule, neuromodulator quarterly, and a home care routine the whole way through. Sequencing and spacing followed our protocols.
Total plan investment: $7,400, financed at about $617 a month over twelve months.
By month twelve, Brenda had seen steady progress every single month, and that kept her committed. She sent us a friend and rolled straight into maintenance. We'll pick her story back up in Module 8.
The Consultation Script
Know the Structure Well Enough That It Sounds Like You
You are not memorizing a script word for word. You are learning the structure and a few key lines, then saying them in your own voice. A consult only lands when it sounds like a real conversation. Never rehearsed. Never pushy.
Step 1. The Skin Analysis
Before you say one word about treatments, assess the skin properly. Take photos. Say what you see out loud. When you take real time to look before you recommend anything, the client feels something most have never felt at a medspa. They feel seen.
Step 2. The Transition
[Let it sit a second. Then:]
"If you want real change, not just a temporary improvement, a plan is how you get there."
Step 3. Present the Plan
Walk the plan month by month. Explain why each treatment is in there. The clinical reasoning is what makes it feel like care instead of a pitch. Check in as you go: "Does that make sense so far? Any questions on why I chose those?"
Step 4. The Monthly Reframe
Step 5. State the Price
Say the price clearly. Don't hedge. Don't apologize. Then stop and give the client room to think. The quiet after the price isn't a trick. It's just respecting that a person needs a moment to process and land on their own decision. Don't fill the silence for them.
The Four Objections You'll Hear
These are honest answers, not rebuttals. You're addressing a real concern. You're never overriding a real no.
Module 4 Milestone
You're ready for Module 5 when you can run the whole consult, opening through all four objections, out loud and in your own words, without reading. Practice with a teammate.
Module 4 Workbook — The Consultation
Practice the full consult out loud. Record yourself on your phone and play it back.
Case Study — A Consultation, Start to Finish
Representative example — it illustrates the principle in this module.
This is a representative consult that closed a $6,400 plan.
After a thorough skin analysis, the provider transitioned: "Based on what I'm seeing, I want to show you what I think is the best path forward." Then she walked the client through a six-month plan, treatment by treatment, explaining the reasoning behind each one and checking in along the way.
When the client said the plan made sense, the provider gave the monthly number, then the total, then stopped talking. After a pause, the client said, "Okay. Yeah, let's do it."
Pricing Your Plans
Three Ways to Pay
Plans get paid for three ways. Most clinics should offer all three.
Pay in full. The cleanest option. Consider a small discount, five to ten percent, to encourage it. Best for clients who want it simple.
Monthly payments. Through a financing provider or in-house. A big plan becomes a manageable monthly number. Best for most clients. One note: third-party financing companies have their own advertising and disclosure rules. Follow them.
Phase-based. Split the plan into phases. The client commits one phase at a time. Best for clients nervous about a long commitment.
Three Plan Tiers
Tier 1, Foundation. A focused plan on the main concern, roughly four to six months. The right entry point for smaller budgets.
Tier 2, Comprehensive. A multi-category plan, roughly six to nine months. Most clients land here.
Tier 3, Premium. A full multi-modality plan, usually twelve months. For clients ready to invest seriously.
Set your real price ranges off your own treatment costs.
Match the Plan to the Client, Both Directions
Don't default to the middle tier because it feels safe. If a client's goals genuinely call for Tier 3, recommend Tier 3. If their goals are met by Tier 1, recommend Tier 1. Overselling and underselling are both failures — both hand the client something other than what they need. The honest plan is the one that fits their real goals and their real budget.
Module 5 Milestone
Build your three tier plans this week off your real treatment costs. Work out the monthly number for each. Have them ready before any consult.
Module 5 Workbook — Pricing Your Plans
Build your three tiers off your own real treatment costs.
Case Study — A $270 Client Who Committed to $12,860 in Plans
Real client. Name removed. Plan values and date are exact.
She first came in for a single IPL Lumecca photofacial. $270, one visit, back in October 2025. A great client, but no plan, and nothing structured to bring her back.
When she came in for a consult, the provider didn't reach for a safe middle option. She read what the client actually wanted and built for it.
The client committed to two plans in the same visit, in February 2026. A Valentine's Commitment six-month skin plan at $8,055, covering Morpheus8, injectables, and a biostimulator package. And a second plan the same day — three rounds of Sculptra plus FormaV, VTone, and a brow lift — at $4,225. $12,860 in total.
Home Care Integration
Home Care Carries Most of the Long-Term Result
Every in-clinic treatment lives or dies on what happens between visits. Without consistent home care, even a great plan underperforms. Clients who follow a structured routine see noticeably better and longer-lasting results than the ones who don't. Treat home care as part of the plan, not an add-on.
A Standard Home Care Foundation
A typical foundation: in the morning, gentle cleanser, antioxidant serum, moisturizer, broad-spectrum SPF, every day. In the evening, cleanser, an appropriate active, moisturizer, any targeted treatment. Adjust to each client's skin and concern.
Home Care by Concern
Anti-aging. Growth factor or peptide support, a retinoid as tolerated, eye care for fine lines.
Pigmentation. Brightening agents, gentler exfoliation, strict daily SPF.
Texture. Chemical exfoliants and a retinoid as tolerated, hydrating and smoothing support.
Acne. The right cleanser and targeted treatments, an oil-free non-comedogenic moisturizer and SPF.
Choosing Your Clinical Skincare Line
Build your home care around one clinical-grade line. That keeps your recommendations consistent and your team fluent in what you carry. Choose your line on a few things: formulation quality, clinical results, how well it pairs with your in-clinic treatments, and the training and support the brand gives your staff.
Pick the line that fits your clinic and your clients. Once you've chosen it, build every home care protocol in this module around it, so the routine you prescribe is one your team knows cold and one you can actually keep in stock.
One note on transparency. If your clinic ever earns anything from the skincare brand you recommend — through commission, an affiliate arrangement, or any other deal — be upfront about it with your clients. A recommendation a client trusts is worth far more than a commission you didn't disclose.
How to Present Home Care
Module 6 Action Step
Build standard home care protocols for each of the four concern categories. Keep them ready, printed or digital, for every consult.
Module 6 Workbook — Home Care Integration
Case Study — Two Clients, One Difference
Representative example — it illustrates the principle in this module.
Two clients, similar pigment concerns, similar age and skin type, both on the same in-clinic plan.
Client A used inconsistent drugstore products and put SPF on only when it was sunny. Client B followed her prescribed clinical routine every day, SPF every morning.
At six months, Client A had real but slow improvement, with some new sun-related pigment showing up. Client B had clearly faster, fuller improvement, no new pigment, and overall skin quality better than the in-office treatments alone would explain.
The Follow-Up System
Not Everyone Says Yes in the Room, and That's Normal
An immediate yes is not the bar. Plenty of good clients need time. What matters is what you do after they leave. This system works no matter what tools or budget you have.
Be honest with yourself about this. A follow-up does not convert every client. A real share of "I'll think about it" turns into a plan with a good follow-up. Some won't, and that's a normal, healthy part of the work. You're not chasing everyone. You're recovering the winnable ones, without ever pushing.
Send the Plan Within 24 Hours
Within a day of any consult where the client didn't commit, send their plan. Put a gentle expiration on it — five to seven days. That creates a natural deadline that isn't coming from you personally.
Five Ways to Deliver a Plan
You don't need special software.
Printed plan. Fill out the template, hand it over or mail it, write the date on top. A well-printed plan can feel premium.
PDF by email or text. Fill out the template, save as a PDF, send it. Free and clean.
Google Doc or Canva link. Share a polished, on-brand document by link.
A dedicated plan platform. If your clinic uses one, use its plan-sending and expiration features.
Your booking software. Most booking platforms have package or bundle features with payment links built in.
The Follow-Up Messages
When the plan expires, a first message in your own voice.
If there's no reply after about a week, one last message.
Two follow-ups, then stop. More than that becomes pressure and costs you the relationship.
Module 7 Action Step
Pick your delivery method from the five and set it up today. Save both follow-up messages in your phone so you can send them in seconds.
Module 7 Workbook — The Follow-Up System
Case Study — A Follow-Up That Closed the Plan
Representative example — it illustrates the principle in this module.
A client came in, liked her plan, said she needed to think about it. She left without committing.
Day one, the provider sent the plan as a PDF and noted the quoted price was held for seven days.
Day eight, the plan expired with no reply. The provider sent the first follow-up message.
Day nine, the client wrote back: "Honestly, I just got distracted. I want to do it, can you re-send?" The provider re-sent, and the client committed to a $4,800 plan.
Maintenance: The Plan Never Truly Ends
Plant the Seed on Day One
Skin keeps aging. After month six, after month twelve, always. The common mistake is waiting until the end of a plan to bring up maintenance, where it can feel like a surprise or an upsell. Bring it up at the very first consult instead.
Why Maintenance Clients Are Your Best Clients
They already trust you — the hard part of the relationship is done. They barely need convincing, because they've watched consistency work. And they refer well, because they have real before-and-after results to point to.
The Maintenance Consult
At the last appointment of the plan, put the first photos and the current photos side by side and walk through the progress out loud.
What a Maintenance Plan Looks Like
Lighter and less frequent than the original — which also means a smaller investment and an easier yes. Usually periodic collagen and neuromodulator treatments, regular hydration, an occasional biostimulator, and continued home care. Price it as an annual commitment.
The strongest retention line, said with the actual photos in front of the client:
Paired with real photos, that has held more clients for us than any discount or promotion.
Module 8 Milestone
Starting with your next consult, plant the maintenance seed. Say the day-one line before you present the plan. That one habit makes the end-of-plan conversation feel natural instead of new.
Module 8 Workbook — Maintenance Plans
Case Study — Brenda's Maintenance Transition
Representative example — it illustrates the principle in this module.
Brenda finished her twelve-month plan from Module 3. Last appointment coming up.
We pulled up her month-one photos next to her current photos and walked her through every visible change — the jawline, the pigment, the texture.
Her maintenance plan was a lighter annual one: periodic collagen and neuromodulator treatments, regular hydration, an occasional biostimulator, continued home care.
Brenda's response: "Of course. I'm not undoing this work. When do we start?"
Keeping Clients On Plan
The Three-Touchpoint Retention System
Selling the plan is half the job. Keeping a client engaged across six to twelve months takes a rhythm — three light touchpoints between every appointment.
Touchpoint One — Within 48 Hours of Treatment
A short, real post-care check-in.
Touchpoint Two — Halfway Between Appointments
A progress check-in. This is where most clinics go quiet. Don't.
Touchpoint Three — The Day Before the Next Appointment
Confirmation plus context.
How to Take Photos That Actually Prove the Result
Your maintenance close and your retention conversations both run on before-and-after photos. So the photos have to be comparable. A photo shot in different light, at a different angle, on a different day is not proof — it's noise. Standardize it.
Consent first. Get written photo consent at intake. Be clear about whether photos might ever be used beyond the client's own file. Never use a client's photo publicly without separate, specific permission.
Same spot, same light. Pick one location with even, consistent light. Avoid direct window light — it shifts through the day. Use the same setup every time.
Same framing. Same distance, same angle, same crop, every visit. Mark the floor for where the client stands if that helps.
Same prep. Clean skin, no makeup, hair back the same way, neutral expression.
Standard angles. Front, left 45, right 45, at a minimum. Same set every time.
Label and store securely. Date every photo. Keep it in the client's file in a system that protects personal health information.
A one-page photo protocol posted at your photo station keeps the whole team consistent. Consistent photos are what make the results conversation impossible to argue with.
The Pause Conversation
Some clients will ask to pause. A pause request is rarely really about pausing — it's usually a specific concern, and often a solvable one. Get curious before you accommodate.
Often the real issue gets solved without breaking the plan — push appointments out, restructure the payments, talk through a doubt. Pausing usually breaks momentum, and a lot of paused plans never restart. So solve the real concern where you honestly can. If a client truly needs to stop, respect that.
Module 9 Action Step
Set up your touchpoint reminders this week — a spreadsheet or your booking software is fine. Then write your one-page photo protocol and post it at your photo station.
Module 9 Workbook — Retention
Case Study — The Pause Conversation
Representative example — it illustrates the principle in this module.
A client four months into a twelve-month plan told the front desk she needed to pause for "financial reasons."
The provider called her personally and got curious before accommodating — what does a pause look like, and is this about money, scheduling, or the plan itself?
The client opened up. An unexpected medical bill. She was overwhelmed, but she was genuinely happy with her results and felt bad about pausing.
The provider's answer: "Let's not pause. Pausing throws off the spacing and you lose momentum. Instead, I'll push your next two treatments out a few weeks each to give you breathing room, and we can adjust your payment schedule. Does that work?"
The client stayed on plan, finished it, and moved into maintenance.
The Staff Incentive System
The Last Piece — Incentives That Direct Attention
You can build the perfect framework, write the cleanest consult, design the best menu. It still won't take hold across a team unless your providers have a clear reason to use it.
Incentives don't manufacture effort. They direct attention. When the payoff for presenting plans well is clear and immediate for a provider, they learn the skill faster, because they have a concrete reason to practice it.
A Tiered Bonus Structure
This is the kind of structure we use. Set your real numbers to your own economics — the principle is what matters.
Tier 1 plans — a modest per-plan bonus.
Tier 2 plans — a bigger one.
Tier 3 plans — a significantly bigger one.
Make the jumps between tiers big enough that a provider feels the difference between a Tier 1 and a Tier 3 plan. The goal is not bigger plans for their own sake. It's rewarding providers for confidently presenting the right-sized plan when the client's goals genuinely call for it.
The Cross-Provider Bonus
When a provider builds a plan that includes another provider's services, and that plan sells, give the originating provider a small extra bonus. That rewards thinking about the whole client journey instead of just their own lane.
Why Bonuses Beat Commission Here
Commission breeds competition between providers — hoarding, fewer referrals, the team system falling apart. Bonuses, paid no matter whose client it was, breed collaboration. The whole team works to build good plans together.
Rolling It Out
Week one. Team meeting. Walk through the structure and the math. Show how a provider's income could change.
Week two. Hand every provider the consult framework and the templates. Practice as a team.
Week three. Soft launch. Providers use the system, bonuses not tracked yet.
Week four on. Bonuses go live. The first payout creates momentum.
Track it with a simple spreadsheet. One row per plan — provider, plan amount, tier, bonus, cross-provider bonus, date paid. Pay monthly, not quarterly.
Module 10 Milestone — Course Complete
Build your bonus structure with the workbook and roll it out within 30 days. Then go back to Module 1 and run the whole system again — this time as implementation, not just learning. Welcome to the family.
Module 10 Workbook — Staff Incentives
Set your real numbers to your own clinic's economics.
Case Study — The Incentive That Built a Strong Provider
Representative example — it illustrates the principle in this module.
When we launched the incentive system, our newest aesthetician was about six months out of school. She was selling very few plans, with a low average ticket.
What changed was simple. The tiered structure made it concrete that her income could grow a lot as she got better at presenting plans.
Within about a year, her average ticket had climbed sharply, and she was one of the strongest providers in her department.
What changed wasn't her — it was her clarity. Before, "sell more plans" was abstract. After, every plan she presented had a specific, knowable payoff for her. That gave her a reason to build the skill.
Downloads & Templates
Every template you need to start using The Skin Gym Method this week. Click any button below — your file downloads instantly to your device.
How to use the templates
Step 1. Click any download button below. PDF saves to your device automatically.
Step 2. Open the PDF on your phone, tablet, or computer — no special app needed.
Step 3. Print to fill in by hand, or fill in directly on your device.
Step 4. Want the editable Word version? Email Adam and he'll send it to you.
Bonus Guides & Staff Training
Three deeper resources to push your launch further — a marketing playbook, a clinical reference library, and a slide deck for training your team.
Files won't download? Make sure your browser allows downloads from this site. If you're still having trouble, contact Adam at adam@glowaestheticclinicND.com and he'll send them to you directly within 24 hours.
Community
You're Not in This Alone
The private member community is where Skin Gym Method students share wins, ask questions, hold each other accountable, and grow together. Post your first plan sale. Ask how others handled a specific objection. See what's working for clinics in other markets.
This is also where we share updates, new content, and bonus training as the method evolves. If you completed your enrollment, you've been invited via email.
Joining the community:
Check your enrollment email for the private Facebook group invite link. If you can't find it, contact us and we'll resend it.
What to Post First
Introduce yourself. Tell us where your clinic is, how long you've been in business, and what you hope to accomplish with this method. The community is most valuable when everyone shows up authentically.
Ground Rules
Keep it positive. Keep it confidential. Share wins and losses both — the losses teach more than the wins. No outside promotion. No spam. Be the kind of member you'd want others to be.